The Palo Verde Award Winner Is… Christie Ellis!

Christie Ellis receives the Palo Verde Award

Bob and I, and everyone in The Go-Giver Family want to wish Christie Ellis huge congratulations for receiving the Palo Verde Award for Businesswoman of the Year!

Congratulations to all the fabulous women who were nominated!

The Ahwatukee Foothills Chamber of Commerce Women in Business created the Palo Verde Award in 2005. The award was named for the Arizona state tree because of the likeness it holds to a strong, flexible businesswoman. The award honors and celebrates an outstanding business woman in the Ahwatukee Chamber and Community.

Christie Ellis receives the Palo Verde Award for Business Woman of the YearChristie is both strong and flexible and she is the very embodiment of The Go-Giver spirit. She creates immense value for everyone whose lives she touches. As a very successful Realtor® she touches the lives of many people, putting their interests first and she is always congruent with her authentic core. She also has received abundantly as a result.

Christie is one of our Certified Go-Giver Coaches and she is an Associate Broker at United Brokers Group in Ahwatukee, Arizona.

Christie is also the author of an excellent book on real estate sales entitled, Real Estate Agent CEMETERY: How to Survive the Fears, Challenges, and Mistakes That Can Kill Your Real Estate Career.

Bob sent her a congratulatory email and what she wrote back is … well, it’s so Christie:

“It’s such an awesome feeling to be recognized for the things you love to do.”

Yes, she was recognized for what she loves to do…being of service to others and providing tremendous value.

We are very happy FOR her…and very proud OF her.

And, I suspect so is everyone else who knows her.

And THAT says a lot about her!

Finding The Way (To Create Value and Profitability)

Finding The Way Bob Burg

My friend, bestselling author and Prosperity Authority, Randy Gage has famously said:

“You don’t have a money problem. You have an idea problem.”

Randy’s premise is that if you can find a way to bring value to others (i.e., the marketplace) your money situation will be well taken care of. This, of course, ties into what John David Mann and I say in our Go-Giver Series which is:

“Money is an echo of value. It’s the thunder to value’s lightning.”

In Certified Go-Giver Speaker and Branding Authority, Bill Ellis’ recent Friday’s Fearless Brand Blog post he highlighted Enterprise Rent-A-Car Founder, Jack Taylor who came up with a new twist to an already-established idea and built his little company into an international powerhouse. It was a great idea.

A young entrepreneur by the name of Fred Smith looked at package delivery in a different way than anyone else did and saw his company, Federal Express dominate the marketplace. It was a great idea.

A native New Jersian turned Texas lawyer named Herb Kelleher teamed up with some people who felt they could “democratize the skies.” Despite having to fight through a whole lot of political beauracy and Cronyism to make it happen, they have soared from the get-go. In an industry in which practically all their competitors lose money, Southwest Airlines has been profitable for the over 40 years they have been in business.

From Bill Gates to Steve Jobs to Mary Kay; from Sara Blakely to Donald Trump to Tony Hsieh; From Debbie Fields to Amar Bose to Louise Hay…people who have ideas – and are willing to find a way to apply those ideas – are the ones who prosper. And, Free-Market Capitalism* being what it is (where no one can be forced to buy from you), they can ONLY prosper by finding ways to provide significant value to the lives of many, many others.

None of the above mentioned companies; none of the above people, started out big. But, they had an idea. And, they were willing to pursue it.

You can, too.

Most likely, no one is going to hand you the idea. You’ve got to find it. And, you do so by placing other peoples’ (the marketplace’s) interests first. Then you determine how to do it and keep doing it until the world embraces the value you have created.


*I love the quote by my favorite economist, Professor Walter Williams:

“Prior to capitalism, the way people amassed great wealth was by looting, plundering and esnslaving their fellow man. Capitalism made it possible to become wealthy by serving your fellow man.”

Making Sure That You Are Always Adding Value


In this post we learn a very important and powerful lesson from Certified Go-Giver Coach and Altum V Director, Pete Evans. He shares with us a terrific example of both value and authenticity. The big takeaway? When a focus on providing value to others is a major part of your true authentic core…you will naturally [...]

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Add LOTS More Value with the Simple “Who Is” Phrase

Simple Who Is Phrase - Beth Davis

In this guest post by Certified Go-Giver Speaker and Gold Star Referral Clubs CEO, Beth Davis, this world-class networker and referrals authority shows us how one simple phrase can add significant value to those you introduce to others. And, you can begin using it the very next time the opportunity arises. Enjoy Beth’s wisdom! – [...]

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