Creating a Culture of Excellence

The Go Giver

What is the culture of an organization? How do we create a culture of excellence within our own company or organization?

First, let’s define our terms. Merriam-Webster defines Culture as:

A way of thinking, behaving, or working that exists in a place or organization (such as a business). The set of shared attitudes, values, goals, and practices that characterizes an institution or organization.

In Bob Burg and John David Mann’s special report, The Go-Giver Way: Five Principles for Creating a Culture of Excellence they share that:

…an organization’s genuine culture is created not by mission statements, slogans or overarching policies, but by the quality of the actual person-to-person interaction taking place within the group…. in other words, [it] arises from the quality of the relationships within the orgnanization. YOU create the culture.

It is very freeing and empowering to realize that we create the culture. Of course, with that freedom comes responsibility. We either create (or re-create) the culture consciously or we unconsciously accept and follow the way things have always been done.

In their book, The Go-Giver, the authors codified the essential elements of a culture of excellence in their Five Laws of Stratospheric Success.

By using the Five Laws together, they form the foundation for a very successful company. It sets the tone of the relationships both within the organization and externally as well. It is our way of being. It is on that foundation that we overlay our vision, mission and values — our why and what — and create our own unique business.

Glenn Beck recently interviewed Bob Burg on his radio program. They discussed the Five Laws and how Mr. Beck is reshaping his company culture:

If you really want to be part of the solution and not part of the problem and you just want a new way of looking at business, I can’t recommend highly enough The Go-Giver. It’s how I’m building my company and resetting things. I bought 300 copies and gave it to every employee at Christmas.

As entrepreneurs and business owners we have the opportunity to create businesses that are powerful, positive influences in the world and on the lives of everyone we touch. We call it living… The Go-Giver Way!

We would love to hear how you are creating your culture of excellence. Please feel free to share below in the comments section.

Crossing The Bridge To Value

Crossing the Bridge to Value - Doug Wagner

In this guest post by Certified Go-Giver Coach and Business Growth Authority Doug Wagner, you’ll learn how to move the selling process from non-productive to very productive…through a simple crossing of the bridge of value. Powerful!!

Enjoy Doug’s wisdom! – Bob Burg



I was conducting some sales training over a period of 3 days this past fall and observed something happening repeatedly during the practice sessions. When I reflected on my own observations of sales meetings from both sides — as client and as trainer — I realized that this mistake was more prevalent than I thought.

If we look at the steps of the sales process (based on Harry Browne’s book, “The Secret of Selling Anything”) we note the following:

  1. Discover their motivation
  2. Summarize the motivation
  3. Present your solution
  4. Answer questions
  5. Close the sale

My observation is that after establishing rapport with a prospect, well over 80% of sales people either totally skip, or superficially gloss over, steps 1 and 2. They jump directly to step 3; present your solution.

This is likely based on several assumptions:

  • Everyone can use your product or service. For example, a networking or referral exchange organization assumes that any business needs networking and specifically, their networking club.
  • If you present your product or service well enough, you can convince anyone to buy.
  • Discovering the motivation is hard or they won’t answer my questions.

Harry Browne is absolutely clear on one point. If you skip any of the steps of the sale the likelihood of a prospect buying are very low. If they won’t answer any questions, you haven’t created any trust and they probably won’t buy.

They simply have not connected a problem with your solution.

If we look at the buying pyramid, only about 3% of people are actively seeking out a product or service at any one time. Roughly another 7% are sitting on the edge and might buy if the offer is compelling enough. At best you have a 1 in 10 chance of talking to someone who might buy if you leave motivation to chance.

If we look at the bigger issue, we haven’t identified a problem. So it becomes extremely difficult to communicate value. You now have a small fraction of a 1 in 10 chance of closing a sale.

People buy value or solutions to problems. If you can’t communicate value the only measurement is price. So they will look at lots of other competitors looking for the best price. Create enough value and you won’t have that issue. Ultimately you want to move them up the pyramid.

Value is both quantifiable and subjective.

If you don’t bridge the value for your prospect, you are relying on the fraction of the 10% who might be interested in buying a solution making the leap across the river gorge to the full value of YOUR solution; all on their own. They probably won’t make that jump.

The Productive Alternative

You make a bridge to value for the prospect by asking great questions.

So what are the 5-10 questions that would reveal if your prospect would be a good match for your offering?

You can get into more details depending on how they answer, but you shouldn’t really need more than 5-10 great questions to reveal the need for your product or service.

The questions tell you where the bridge needs to start and where it needs to end up.

You then confirm that the problem is worth solving or the value is big enough by summarizing it and getting the prospect to agree they need to get from here to there.

When you get to your customized presentation, you are literally walking them across the bridge you are building for them.

You are presenting the best path to get them safely over the gorge and the raging river below (the problem, pain or desired benefit) to a solution.

Crossing the bridge to the full value of your solution requires a guide… you are that person.

You Can Lead A Horse To Water, But You Can’t…Push A Rope

Cannot Push A Rope

In this guest post by my great friend, Jeff West, he shares the wisdom of Granny West and some very powerful influence and leadership wisdom of his own. Not only was Jeff himself a very successful salesperson; for many years he led a top-producing sales team, bringing exceptional value to the lives of many. And, [...]

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The Palo Verde Award Winner Is… Christie Ellis!

Christie Ellis receives the Palo Verde Award

Bob and I, and everyone in The Go-Giver Family want to wish Christie Ellis huge congratulations for receiving the Palo Verde Award for Businesswoman of the Year! Congratulations to all the fabulous women who were nominated! The Ahwatukee Foothills Chamber of Commerce Women in Business created the Palo Verde Award in 2005. The award was [...]

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